Authentic As F*ck with Sun Yi

Episode 38: Turning Your Passion Into A Side Hustle

14 snips
Mar 24, 2023
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ADVICE

Start With A Specific Problem

  • Sell a specific, tangible solution instead of vague strategy services.
  • Build case studies by doing 5–6 focused projects and then expand your offerings.
ADVICE

Narrow To Charge More

  • Become a specialist who solves one problem in one industry to charge premium rates.
  • Pick concrete stacks or integrations (e.g., Shopify → NetSuite) and market that as your sole service initially.
ADVICE

Pitch Companies, Not For Jobs

  • Hunt job boards and reach out to companies with matching tech stacks offering help, not asking for a job.
  • Pitch as a specialist and attach a specific project page for each stack you target.
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