Episode 38: Turning Your Passion Into A Side Hustle
Authentic As F*ck with Sun Yi
00:00
How to Sell Brand Strategy Without a Portfolio
A lot of times when we sell consulting service, I think we look at consultants that are doing well and we're like, oh, we wanna try to mimic that. But the thing is, those people go there because they've already made a name for themselves,. They already know as a thought leader. So it's hard to start out in consulting. One of the key things I hear from Chris though is telling them to sell strategy, right? Brand strategy. It's almost impossible to sell brand strategy without a portfolio or experience because nobody's asking for it.
Transcript
Play full episode
