Creator Science #281: A question about the future of this podcast... [Voice Memo]
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Nov 11, 2025 In this update-style voice memo, Jay discusses the evolution of his podcast, emphasizing the shift towards prioritizing video content. He reveals that video episodes are outperforming audio on Spotify, with five to ten times more plays. Jay shares his goal of producing two video episodes monthly and the challenges of consistent video production. He also plans to reduce the total number of episodes, ensuring each includes a video component. Additionally, he invites listener feedback while detailing how these changes will allow him to focus on video and his upcoming book.
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Weekly Schedule Strain From Video Production
- Jay Clouse describes his long-running weekly Tuesday release schedule that began in March 2020 and evolved to include video episodes.
- He explains the strain of video post-production and the difficulty of meeting a weekly deadline while maintaining quality.
Video Episodes Drive Far More Streams
- Jay noticed Spotify plays are 5–10x higher for video episodes than audio-only episodes, which heavily incentivizes video production.
- He finds video releases drive significantly more streams and engagement than audio alone.
Publish Fewer Episodes With Video
- Jay plans to release fewer podcast episodes but ensure every released episode includes a video component for Spotify and YouTube.
- He advises listeners that audio-only listening remains fine, but episode frequency will decrease in favor of video quality.