Every few years, Meta makes a big push with a media-related product, but few of then have lasted long.
Instant Articles, Facebook Watch, Instagram Live, podcasts, music videos and more. Why don’t these initiatives stick? Is this similar with most social media platforms that try new things? How will this evolve in the future?
Join me and MIDiA Research’s Tati Cirisano as we discuss Meta, its suite of apps, and why these initiatives come and go.
04:32 Entertainment vs. Social Platforms
12:29 Meta’s Opportunity Cost
17:01 Instagram, WhatsApp, and acquisitions
23:21 The Future of Facebook
25:38 Social Media Trends
30:13 Open vs Closed Social Platforms
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