An expert on holiday consumer trends, a renowned festival analyst, and a specialist in holiday spending behaviors discuss the rise in consumer spending during the Spring Festival, reflections on Beijing Living and movie viewing traditions, exploring female talent in the film industry, and the tradition of red envelopes and pet care during the holiday.
Spring Festival holiday boosts consumer spending and travel industry activity.
Chinese New Year movies succeed with raw emotion and female directors, driving box office revenue.
Deep dives
Spring Festival Travel Rush Boosts Economy and Market Trends
The Spring Festival holiday in China has fueled a surge in consumer spending, leading to a boost in the economy and shaping market trends. With 2.3 billion trips taken during the holiday period, including train journeys, road trips, water routes, and flights, the travel industry has seen a significant increase in activity. Additionally, outbound travel bookings have surpassed previous figures, with Southeast Asian countries emerging as popular destinations, thanks to visa-free policies for Chinese nationals. The holiday period has provided an opportunity for people to explore new places, contributing to the growth of the tourism industry.
Chinese New Year Film Season and Box Office Success
The Chinese New Year has become a popular movie season, with a variety of films catering to audiences of all age groups. China's box office revenue exceeded 1.13 billion US dollars during the eight-day Spring Festival holiday, with domestic movies accounting for over 97% of the total earnings. Female directors have received particular attention, with their films showcasing raw emotion and drawing audiences to the cinemas. This season has proven that passion and honest storytelling can still resonate with viewers and lead to financial success.
Emerging Trends: Red Envelope Burdens, Pet Sitting Services, and Overseas Celebrations
The tradition of giving red envelopes during the Spring Festival has become a burden for many, leading to discussions about changing the expectations and focusing more on the celebratory aspect. Pet sitting and boarding services have become popular, as people travel during the holiday and can't take their pets with them. The industry has seen price hikes and increased demand for pet care. Furthermore, the Chinese New Year is celebrated not only in China but also in other countries with Chinese communities, providing a sense of family and cultural unity worldwide.
We're here to break it down for you. What has everybody been doing during the holiday? What have people been splurging on? On the show: Heyang, Yushun & Gao Junya
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