Substack CEO Chris Best - Building a New Engine for Culture
Jul 16, 2024
47:41
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Chris Best, Co-founder and CEO of Substack, discusses attention, quality, and gatekeepers in media, building an audience, using AI as a creative tool, and the state of freedom of speech. The podcast explores Substack's challenges, niche content, cultural attitudes towards paying for content, network structures, and the impact of AI tools on content creation.
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Quick takeaways
Attention is highlighted as the key scarcity in modern media, impacting content quality.
Substack champions decentralized media, empowering individual creators and challenging traditional gatekeepers.
Deep dives
Attention Is the Limiting Factor in the Media World
Attention is identified as the essential element lacking in the modern media environment. The speaker reflects on a time when getting bored was possible but contrasts it with today's constant need for distraction. This shift highlights the surplus of content available, emphasizing the scarcity of quality as a result of attention being the limiting factor.
Substack's Role in Media Decentralization
Substack, despite its substantial growth and audience, positions itself as a challenger voice in media, differentiating from legacy media giants and focusing on individual creators. The discussion highlights the broader trend of decentralization in media, moving away from traditional gatekeepers to more diverse and niche content providers.
Gatekeepers vs. Personal Curation in Media Consumption
The conversation delves into the evolving landscape of media gatekeepers and curation. It contrasts platforms like TikTok, designed to maximize attention and engagement, with Substack's emphasis on personal curation by allowing users to choose content based on personal preferences rather than algorithms driving mindless consumption.
Substack's Unique Value Proposition and Content Monetization
Substack's distinctive value proposition lies in fostering direct relationships between creators and audiences. By prioritizing content value and reader engagement over mere attention, Substack sets itself apart in facilitating meaningful interactions and incentivizes creators to provide high-quality content that resonates with their audience.
Chris is the co-founder and CEO of Substack. Prior to Substack, he co founded the messaging service Kik.
In this episode of World of DaaS, Chris and Auren discuss:
Attention, quality, and gatekeepers in media
The state of freedom of speech
Building an audience
AI as a creative tool
Looking for more tech, data and venture capital intel? Head to WorldofDaaS.com for our podcast, newsletter and events, and follow us on X @WorldOfDaaS.
You can find Auren Hoffman on X at @auren and Chris Best on Substack at @cb and on X at @cjgbest.