Gelt focuses on buying properties in secondary cities with affordable rents and lower supply constraints to maximize cash flow.
Gelt's value creation strategy involves reconfiguring floor plans, leveraging potential renter feedback, and capitalizing on opportunities in growing markets.
The speaker highlights the importance of persistence and adapting to changing market demands in the real estate industry.
Deep dives
The Gelt Playbook: Acquisition
Gelt focuses on buying properties in secondary cities like Salt Lake City, Seattle, Reno, and Portland. They avoid major cities where properties don't cash flow well. They typically look for buildings built between the 1970s and 1990s, as they often require renovation and offer larger units. Gelt has been raising an average of $25 million in equity for their deals, with around 200 investors contributing an average of $100,000 each.
The Gelt Playbook: Value Creation
Gelt's value creation strategy involves reconfiguring floor plans, converting three-bedroom units into two-bedroom units, and adding micro-unit rentals. They also leverage feedback from potential renters by posting ads on Craigslist to gauge market interest and preferred rental rates. Gelt focuses on bringing value to properties with renovations and capitalizing on opportunities in growing markets.
The Gelt Playbook: Market Considerations
Gelt looks for markets with affordable rents, where people spend around 20-25% of their income on housing. They target areas with lower supply constraints and where rental growth is expected. While they see the potential for profit in supply-constrained areas like the Bay Area, the lack of cash flow limits their investment opportunities there.
Overcoming Challenges and Persistence
The speaker shares the challenges they faced in their real estate career, highlighting the importance of persistence. They describe a period of financial difficulties and the need to continue working in order to succeed. They emphasize the long-term trajectory of success and the necessity of perseverance.
Innovation in Real Estate and Partnerships
The speaker discusses their interest in providing housing that aligns with the changing needs of renters. They mention the rise of freelancers and the need for flexibility in housing options. The speaker also talks about forming partnerships with companies like Common and Sandbox to offer innovative living spaces. They emphasize the benefits of collaboration and the importance of continuously adapting to market demands.
We have on Gelena (@gelenasays) & Keith Wasserman (@Keith_Wasserman), a husband and wife Real Estate duo who borrowed $5k during the end of the 2008 recession and have turned it into a $1.3 billion dollar portfolio. Learn how they create monthly income streams and sometimes double, triple or quadruple their equity from multi-family real estate.