Millionaire University How Animatronic Pets Are Helping Millions of Seniors Fight Loneliness | Ted Fischer
Jul 18, 2025
Ted Fischer, co-founder of Ageless Innovation and the Joy for All brand, shares his journey from Hasbro executive to entrepreneur. He discusses how animatronic pets are revolutionizing companionship for seniors by combating loneliness and enhancing emotional well-being. Ted highlights the importance of designing products with input from older adults and the growth of the Joy for All brand across 30 countries. He also touches on innovative board games that promote engagement, showcasing how play is not just for kids but a vital tool for senior engagement.
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From Hasbro Exec to Senior Joy Entrepreneur
- Ted Fischer transitioned from Hasbro to entrepreneur by creating Joy for All brand focused on older adults.
- They developed animatronic pets to address loneliness and bring joy to seniors who can't have real pets.
Loneliness & Play for Older Adults
- Older adults deeply desire fun, joy, and play in their lives despite societal assumptions.
- There's an epidemic of loneliness that interactive companionship like animatronic pets can help alleviate.
Building Start-Up Spirit Post-Spinout
- After spinning out from Hasbro, the Joy for All team worked closely in a small space, building tight collaboration.
- They faced challenges like managing inventory and international warehousing independently.