The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs Start This Simple Side Hustle Before Everyone Else Does⏐Ep. #216
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Sep 1, 2025 Danny Geurink, owner of Purely Nomadic Sauna Co. in Michigan, dives into the thriving mobile sauna business, revealing how he's achieving 50% profit margins. He discusses savvy customer acquisition strategies, the perks of wood-burning saunas, and how he balances work with family time. The conversation also explores the booming wellness industry, emphasizing innovative side hustles and the importance of effective pricing. With potential monthly earnings soaring into the thousands, Danny outlines what it takes to start and thrive in this unique market.
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Rapid Market Growth And Strong Economics
- The cold plunge and mobile sauna market is rapidly growing with huge search and revenue trends.
- Operators report $10K–$50K/month and fast payback, signalling strong demand and margins.
Launch As A Weekend Side Hustle
- Start mobile rentals as a weekend side hustle to test demand and earn $1K–$2K/month.
- Use tiered pricing (hours, days, weekends) to increase per-booking revenue via price anchoring.
From Side Hustle To Regional Sauna Hub
- Jackie Stratton started Cedar Grove Sauna as a side hustle in 2020 and scaled to serving 8,000–12,000 people annually.
- She runs two fixed locations plus a mobile unit and built a dedicated sauna community across New England.