DTC Podcast Ep 536: The Only Browse Abandon Email You’ll Ever Need | AKNF Preview of TWBERP
Aug 22, 2025
Discover the secrets behind the ultimate browse abandon email strategy! Explore the power of effective triggers and smart segmentation for higher conversions. Learn why a streamlined approach can outperform chaos and how dynamic product recommendations elevate engagement. Timing is key—find out how to send follow-ups that resonate. Dive into crafting compelling subject lines and merchandise tactics that convert. Uncover common pitfalls and master visuals for enhanced user experience. Perfect for anyone keen on maximizing email marketing potential!
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Trigger On Viewed Product With Blended Feeds
- Trigger browse-abandon flows on the viewed_product event and consider category-based triggers when available.
- Use blended product feeds that weight purchases higher than views for recommendations.
Start With One Clean Funnel First
- Start with one clean funnel and rely on dynamic content if you lack time or many categories.
- Only add category-specific funnels after testing two key categories plus a default funnel.
Timing: 20 Minutes Then Eight Hours
- Send the first browse-abandon email after 20 minutes and a tight second message at eight hours the same day.
- Watch smart sending settings to avoid blocking your second message.