Ep #106: How 'Gifting' (Not 'Direct Mail') Creates a More Human Marketing Funnel w/ Daniel Incandela

In this episode of The Marketer’s Journey, I interview Daniel Incandela, the CMO of Reachdesk. We discuss the importance of creating a human connection in marketing, building relationships through gifting, and the entire buyer journey as a whole.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:

• Focus on relationship building. One of Daniel’s main strengths in his role as CMO is building relationships and helping others succeed. Throughout his career, Daniel has learned that all functions within the executive team play an essential role in the company, so building relationships founded in trust with all team members is critical.
• Gifting brings a human element to B2B marketing. As Daniel mentioned, gifting is something that’s present in all cultures around the world, which he learned while studying anthropology. Today, gifting has become a critical channel for marketers to rely on because it strengthens relationships and incorporates a human connection to tap into the emotional side of your customer.
• Marketing begins with words. No matter the campaign, channel or medium you’re relying on as a marketer, content is always at the core of all marketing activities. Daniel believes the best B2B marketing content comes from a place of authenticity and a strong connection to the company’s true voice and message.