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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 192 - What’s Up THIS WEEK ==> AD Costs RISING? B2B on WEEKENDS?🦛MOO DENG! + Season 2 PERFECT COUPLE? 🔥
Sep 24, 2024
Nicole Kidman, an acclaimed actress and producer, dives into the exciting world of marketing and pop culture. The discussion kicks off with the soaring digital ad costs linked to the upcoming presidential election. Marketers are encouraged to rethink weekend strategies due to increased engagement. Kidman hints at a potential second season of the popular series 'Perfect Couple'. Plus, social media is buzzing over the viral baby hippo, Mu Dang, capturing hearts everywhere!
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Quick takeaways
- The upcoming presidential election is driving a 15% to 50% increase in digital ad costs, necessitating strategic budget adjustments.
- Recent data shows a 23% rise in weekend engagement from VP-level contacts, prompting marketers to reconsider their weekend advertising tactics.
Deep dives
Impact of Rising Digital Ad Costs on Marketers
The upcoming presidential election is causing a significant increase in digital ad costs, impacting both business-to-business and consumer marketers. As political parties invest heavily in online advertising, inventories are being consumed at an alarming rate, leading to a projected rise in cost per acquisition. Marketers are already experiencing increases of 15% to 50% in costs like cost per mille (CPM) and cost per click (CPC) across various platforms, indicating a need for vigilance with ad budgets. States that are key battlegrounds expect even steeper price hikes, necessitating immediate adjustments in advertising strategies.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode