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What Works

EP 470: Rethinking Creativity—A Cautionary Tale

Apr 25, 2024
Exploring the fascination with creativity as a cult object, historical and political dimensions of creativity, interconnected roles of creators and consumers, identity shift to modern creators, and rethinking creativity's role in society for holistic advancement.
21:22

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Quick takeaways

  • Creativity is intertwined with cultural, political, and economic structures, shaping our relationship with the concept.
  • Individual conceptions of creativity can lead to a more inclusive societal landscape benefiting all.

Deep dives

Emergence of Creativity as a Cult Object

Creativity has become a pervasive concept in various aspects of life, described almost religiously by proponents. It is viewed as intrinsic to an individual's being, echoing religious beliefs in its existential and transcendent significance. The history of the discourse on creativity reveals a relatively recent explosion of interest, particularly post-1950, influenced by Cold War dynamics, consumer-driven economy, and a shift towards valuing creativity in the job market.

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