Weekend Edition: Cashing in on Australia’s tourism revival

Friday 9th February 2024

Please note this communication is not a research report and has not been prepared by NAB Research analysts. Read the full disclaimer here.

Australian tourism was enjoying record highs for visitor numbers before the pandemic. Then we closed the borders. Visitor arrivals are picking up again, but are still not back to 2019 levels. But Samantha Palmer, general manager of Austrade’s visitor economy and client programs division, says we’ll break that record for visitor numbers in 2025 and exceed the spend record this year. That makes tourism infrastructure a solid investment promotion. But what sort of product is required and how can you finance all that upfront investment when a brand-new offering could take a while to provide cash returns? 

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