How The Morning Brew Co-Founders Hire The Best Media Talent & Think About The Future

[00:14] An introduction to Alex Lieberman, Austin Rief, and the Morning Brew.

[01:09] How Alex and Austin began working together, and how they have maintained a strong partnership over the years.

[04:15] Insight into the business model: How they launched a newsletter and grew into a multi-platform media brand.

[05:50] What the future of newsletters like this in, in light of the success of Substack.

[06:58] The pros and cons of subscription versus ad-based content.

[07:20] How they use standard start-up tools to track revenue.

[08:21] The challenges of building a strong team and how they managed to level up through it.

[10:37] The benefits of recruiting from their own readership.

[11:02] Insight into how they recruit great writers.

[12:14] Alex and Austin explain why they are both prolific on Twitter, and share their thoughts on expanding into other platforms.

[16:12] Austin talks about how he is making $650 000 a quarter through a rolling fund that he promotes on Twitter.

[18:39] The long-term plan for The Morning Brew: Growing the audience as the company continues to grow into a multi-platform media brand.

[20:45] The business trend Alex is most excited about: the development the of creator economy.

[22:17] Why Austin is interested in businesses that support creators.

[24:56] Some figures related to the success of the business.

[25:26] Why they chose to sell part of the business to Insider Inc.

[25:51] Alex and Austin share their favorite business books.

[27:58] As Alex and Austin tend to be addicted to social media, they share their favorite business tools for monitoring their time online.