Impact Comes BEFORE Profit

Prioritize impact over profit, as profit is a byproduct of making a positive impact on customers' lives. Emphasize helping customers achieve their desired results for long-term success. Profit should not come at the expense of impact; loyalty and positive marketing stem from delivering value. Business success relies on fulfilling promises, deepening relationships, and turning customers into advocates. 

Focus on impact at every level, and profits will naturally follow. The key is to avoid the toxic thinking of prioritizing profit before impact, as outlined in the book "Toxic Thinking." The game of business is won by serving, showing up, and positively changing lives, ensuring long-term success.

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