ICYMI The Alarm Clock That Woke Up #DemonTok
Nov 5, 2025
Angelina Mazza, a Slate contributing editor and culture writer, joins to unravel the curious case of the Hatch alarm clock's Halloween ad that sparked claims of demonic influences among Christian users. They delve into why some believe technology harbors evil, explore the phenomenon of hearing voices in white noise, and laugh over Hatch's response program. The conversation also touches on how spiritual warfare shapes tech fears and the impact of social media on such narratives, giving a unique perspective on modern anxieties around technology.
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Hatch's Product Shift And Features
- Kate and Angelina describe Hatch as a sunrise alarm and white-noise machine that pivoted to adults in 2020.
- Kate owns a Restore 2 and uses simple sunrise settings, while adult themes and app subscriptions enable elaborate alarms.
Influencer Throws Hatch Alarm Away
- Christian influencer Charity posted a video throwing her Hatch alarm away, claiming it had "demonic ties" after seeing Hatch ads.
- She and other creators shared stories of devices changing sounds and seeming to talk at night, prompting viral reaction.
Hatch Turned Panic Into PR
- Hatch responded with humor via a "Repossession Program" inviting returns, defusing the panic.
- The brand leaned into refurbishment messaging and joked about "tiny demons," turning controversy into engagement.
