Made for Mothers: A Podcast For Moms in Business

56. You Don’t Have to Do Everything, You Just Have to Do the RIGHT Things With Lauren Tilden

Jul 21, 2025

Lauren Tilden, host of the Making Good podcast and a marketing expert, shares her insights on building a values-driven business while balancing motherhood. She emphasizes that doing less can lead to greater business growth and clarifies the distinction between productive and purposeful work. Tilden discusses strategies to overcome feelings of overwhelm, stressing the importance of focusing on fewer, goal-aligned actions. Her practical advice aims to empower mothers to prioritize what truly matters in both their business and personal lives.

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ADVICE

Prioritize Marketing Actions

Prioritize marketing actions that align with your top business goals.
Strategy means choosing what moves you forward, not doing everything.

ADVICE

Align Marketing With Bandwidth

Be realistic about your available marketing time and bandwidth.
Align marketing strategies with your actual hours to maintain consistency.

ANECDOTE

Motherhood Interrupts Work Flow

Mariah Stockman shares how motherhood interrupts work flow and momentum.
She values momentum but finds stopping for childcare duties challenging.

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How do you build a values-driven business without burning out or sacrificing what matters most? In this episode, Mariah sits down with Lauren Tilden, host of the Making Good podcast and a passionate advocate for intentional business. Together, they dive into the mindset shifts that help moms in business focus on the right things, rather than all the things.

Whether you're juggling a business and a baby or just feeling the pull of too many directions, this conversation will help you breathe, reset, and clarify what truly moves the needle in your life and work.

In This Episode, You'll Learn:

Why doing less can actually grow your business more
How Lauren built a business around her values and stayed aligned as a mom
The difference between productive and purposeful work
What to do when you feel pressure to “do it all”
How to let go of guilt and lean into clarity

Key Takeaways:

Consistency beats perfection — Simple, consistent marketing actions lead to real results far more effectively than trying to do everything perfectly.
A life-first strategy creates follow-through — We can overcome overwhelm by choosing a realistic plan based on our actual bandwidth and clear business goals.
You don't have to do everything, you just have to do the RIGHT things — We make more progress when we focus our energy intentionally on fewer, more goal-aligned actions rather than spreading ourselves thin trying to do it all.

Connect with Lauren Tilden:

🌐 https://www.laurentilden.co

📥 Download the Free Workbook:

🎧 Making Good Podcast — Available on all major platforms

Ways to Connect Outside the Podcast

Follow CEO & Founder on Instagram: @mariahstockman
Follow Made for Mothers on Instagram:@madeformothers.co
Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/