71: April Dunford / Product Positioning Has a Positioning Problem––Here's How to Solve It

April Dunford joins the podcast to discuss her surprise (at least to her) hit book, Obviously Awesome. On this episode, we dig into some of the core product positioning lessons that April discusses in the book and coaches clients on, including: - How to tell if you have weak positioning - Where positioning should fall on a marketer's/executive's priority list - How the approach to positioning changes depending on the stage of your company - The 10-step process for defining your positioning, and... - The most important positioning lessons that April has learned throughout her career Enjoy.