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The Practice Marketing Podcast
Your 2025 Digital Marketing Plan for PTs & Chiros
Jan 6, 2025
Explore innovative digital marketing strategies tailored for physical therapy and chiropractic practices. Learn how to enhance online visibility and improve patient recruitment in a competitive landscape. Discover practical tips on optimizing patient scheduling while reducing acquisition costs. Get insights into advanced marketing techniques and technology integration for better patient retention. Prepare your practice for success in 2025!
51:47
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Quick takeaways
- Enhancing online discoverability through SEO and Google Ads is essential for physical therapy and chiropractic practices to thrive in 2025.
- Understanding and optimizing customer acquisition costs helps clinics improve profitability by effectively allocating marketing budgets for new patient growth.
Deep dives
Enhancing Online Discoverability
Being more discoverable online is crucial for attracting qualified patients in 2025. Strategies include improving SEO and leveraging paid advertising, particularly Google Ads, to ensure that clinics appear prominently in search results. A well-optimized website can serve as the central hub for marketing, increasing engagement by providing valuable content and information about services. This approach allows clinics to capture a larger share of local searches, giving them an advantage over competitors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode