The Digital Age has changed the way we exchange and retain information. Every day, 2.5 quintillion bytes of new data are created. We are publishing and exchanging more information than any other time in history.

So why do so many people lack the motivation to learn new things?

When it comes to brain health and strengthening the mind, there is no one better to talk to than Jim Kwik.

Jim suffered a traumatic brain injury at five years old. Throughout childhood, he was labeled the boy with a broken brain. However, once he learned that genius is built, not born, he began studying the way that the brain works and how we can consciously retrain it to weed out limiting beliefs and conditioning. Now, he is recognized as a leading brain expert who has helped hundreds of individuals and organizations to reach their full potential by optimizing their brain health.

In this episode of YAP, Hala and Jim talk about how to take hold of your brain health. Jim described how his childhood led him to learn about brain health and how his first mentor taught him the power of knowledge. They discuss the importance of remembering people’s names and some tricks that Jim uses to remember every person’s name in a crowd. They also talk about the four ways that the digital age is impacting our cognitive functioning.

Topics Include:

- Jim’s traumatic brain injury

- What is a lie?

- Jim’s mentor

- How did Jim start learning about the brain?

- Jim’s motivation formula: P x E x S3

- Training your brain

- Do we only use 10% of our brains?

- Genius is built

- Getting better at remembering names

- The Four Horseman of the Mental Apocalypse

- And other topics…

Jim Kwik is one of the world’s top brain coaches. He started Kwik Learning in 2001, which features a myriad of online courses in memory recall, improved reading comprehension, study habits, and overthinking. It is used in more than 190 countries worldwide. He’s also the author of the New York Times bestseller Limitless and host of the Kwik Brain podcast. Through keynote speeches, he reaches in-person audiences totaling more than 200,000 every year, as well as online videos totaling hundreds of millions of views.

He has spent the past 30 years helping people upgrade their brains. He taught his learning techniques in top universities like NYU, Harvard, Columbia, Stanford, and Singularity. He has also worked with executives and employees from companies like Nike, GE, Zappos. SpaceX, and Virgin.