

Implementing Exit Planning as an Employee
Apr 13, 2023
Drew English, a marketing strategist with a knack for revenue growth, and Dan Dwyer, an operations consultant adept in supply chain management, dive into the Value Acceleration Methodology. They explore how it empowers employees to understand owner exit plans and boosts engagement. Discussions highlight the need for transparent communication and how tailored education can create a culture of trust. They also tackle operational excellence and how to tie value creation to quantifiable goals, making employee involvement both impactful and rewarding.
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Value Acceleration Reframes Business Goals
- Value Acceleration frames business decisions as creating significant, transferable value rather than only generating income.
- Scott argues this mindset reshapes how teams, advisors, and owners prioritize work and measure success.
Join The Owner's Table
- Be the trusted advisor by joining the owner's table and connecting marketing to revenue and profit goals.
- Use the three stages—Discovery, Prepare, Decide—to frame client conversations and demonstrate strategic value.
Systems Turn Success Into Significance
- Documenting processes and systems turns short-term success into long-term significance and predictability.
- Scott links marketing and operations documentation directly to higher company attractiveness and saleability.