The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with VICE Head of International Dom Delport
Dec 3, 2018
The podcast interview with Vice's Dom Delport covers balancing brand-friendliness and audience engagement, VICE's global business expansion, monetization challenges, impact in India, creating authentic content, future plans in Germany, and brand marketing shift towards audience relationships.
45:00
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Quick takeaways
- Vice Media prioritizes engaging storytelling with a global approach to content production.
- Vice aims to innovate in monetization strategies by simplifying video content buying across platforms.
Deep dives
Vice's Global Presence and Unique Content Production
Vice Media stands out for its global footprint with 900 content producers in 35 countries creating local content in various languages. This approach differs from other North American platforms that focus on centralized content production. Additionally, Vice expanded beyond its traditional media business to include news coverage with Vice News Tonight, attracting significant viewership on HBO and BBC World. The company's growth into studio production, exemplified by documentaries like the Fire Festival expose, showcases a commitment to diverse and engaging storytelling.
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