Evolution of Brand Marketing Towards Audience Relationship Building

The chapter explores how brand marketing has shifted towards building relationships with audiences through storytelling, moving away from traditional advertising to content-driven strategies. It discusses the collaboration between brands and agencies to scale up content production for global audiences and the unique perspective of a publisher-born agency. The conversation delves into Vice's strategy of creating sub-brands, simplifying navigation for audiences, and highlights successful content pieces like the Uber Butler's venture.