The Influencer Podcast How I Stopped Over-Delivering and Started Converting
In this special Summer Series Flip episode, I’m bringing you a powerful conversation from when I was a guest on Podcasting Made Simple with my friend Alex Sanfilippo. We dive into one of the biggest reasons content creators and entrepreneurs struggle to convert—it’s not a content issue, it’s a messaging issue. I break down how to refine your message so it actually resonates and moves people to action, plus how to stop over-delivering and start creating content that leads to real results.
I also share why I let go of freebies in my business, how to position yourself as the go-to expert in your space, and the importance of standing in your unique energetic authority. If you’ve been showing up, creating value, and still not seeing the growth or conversions you want—this episode is going to be your turning point.
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KEY POINTS:
00:00 Introduction and Welcome
00:35 Summer Show Flip Series
01:11 Interview with Pod Match
03:11 The Importance of Messaging
09:40 Specialization in Messaging
14:09 Energy and Authority in Messaging
17:14 Momentum Messaging Framework
25:23 Visibility and Personal Branding
33:37 Conclusion and Final Thoughts
QUOTABLES:
“ Specialization to me is, if you think about a field, do you wanna take a bunch of seeds and throw them out and maybe you'll grow some wild flowers and maybe they'll be pretty. Or do you wanna take an acorn and plant it deeply in the ground and watch this beautiful oak tree grow?
And so for me, I knew very early on that I wanted to be the oak tree and not the field of wild flowers that could get wiped away at any storm that was gonna come through. I wanted to, you know, have that mighty foundation and that root system to help me sustain.” - Julie Solomon
“ I don't need to have more lead funnels and pay for more leads and bring more people to it. I just need to convert who's showing up better.
And again, you talk about this whole idea of less being more, and I think that is so freeing for any creator online because we get in this mindset of more is more and more is better, but the reality is less of the right thing gives you a better result. ”- Alex Sanfilippo
GUEST RESOURCES:
You can listen to more of Alex on Podcasting Made Simple
RESOURCES:
[JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training!
[JOIN THE CLARITY SIGNAL ] Your success isn’t the problem—your message not matching it is. Join my free, live experience, The Clarity Signal™, on August 7 and realign your message to reflect who you are now.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
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