The GaryVee Audio Experience

Complete Social Media Marketing Strategy

42 snips
Nov 11, 2025
Explore why attention is the ultimate business asset today. Learn how to build a brand rather than just sell, and the importance of staying agile as consumer attention shifts. Gary discusses the fine line between paid and organic marketing, emphasizing the need for consistent content creation. He delves into the science of effective content, the risks of complacency, and the power of platform experimentation. Plus, discover how strong company culture can drive faster decisions and growth while overcoming the fear of public opinion.
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INSIGHT

Brand Trumps Direct-Response Ads

  • Building brand beats short-term conversion tactics for long-term sales and influence.
  • Gary Vaynerchuk argues no ad or affiliate wins over genuine brand attention.
INSIGHT

Follow The Attention, Not Preferences

  • Follow where customer attention actually lives, not where you want it to be.
  • Gary Vaynerchuk tracks platform shifts (YouTube, Twitter, Instagram, TikTok) and adapts accordingly.
ADVICE

Post Where Your Customers Are

  • Stop being platform-choosy; place content where your customers are.
  • If your audience is on TikTok or YouTube Shorts, post there regardless of personal taste.
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