We Are For Good Podcast - The Podcast for Nonprofits 231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins
Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content.
EPISODE OVERVIEW
- Rob’s story and journey to where he is today (2:20)
- Creating your brand purpose (8:00)
- Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)
- Viral content + leveraging social media to expand your mission outside of your four walls (25:00)
- The business and artistic reason to invest in film (28:00)
- Ethical storytelling (33:00)
- A powerful moment of philanthropy in Rob’s life (41:00)
- Rob’s One Good Thing: Be in service to someone so you can find perspective, gratitude and generosity. (46:00)
For more information and episode details visit: www.weareforgood.com/episode/231
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.
You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.
It’s so much more than a staf
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com