We Are For Good Podcast - The Podcast for Nonprofits 231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins
Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content.
EPISODE OVERVIEW
- Rob’s story and journey to where he is today (2:20)
- Creating your brand purpose (8:00)
- Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)
- Viral content + leveraging social media to expand your mission outside of your four walls (25:00)
- The business and artistic reason to invest in film (28:00)
- Ethical storytelling (33:00)
- A powerful moment of philanthropy in Rob’s life (41:00)
- Rob’s One Good Thing: Be in service to someone so you can find perspective, gratitude and generosity. (46:00)
For more information and episode details visit: www.weareforgood.com/episode/231
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and
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