In this Pocket Sized Pep Talk, you'll learn:
- An initial definition of what value-add really is.  
 - How the concept of value-add has changed over the years.
 - Some of the first programs Dana created and how his concept for programs like this has evolved. 
 - A definition of reciprocity and what they really means in business. 
 - Dana's personal philosophy on reciprocity.
 - Some classic mistakes made by companies when looking for a value added relationship.
 - The fallacy behind "win / win negotiation approaches.  
 
To learn more about this guest:
dana@klein-strategies.com
www.klein-strategies.com