LLM Search & SEO: Why Action Keywords Win in the AI Era

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Sep 7, 2025

Discover why action keywords are now essential in the AI-driven search landscape. Learn how to adapt your SEO strategy by focusing on bottom-of-funnel terms that boost conversions. The shift from informational to action commands could redefine your approach. Explore advanced AI tools for effective keyword research and competitor analysis. Uncover how 75% of AI prompts are commands, plus strategies to combat the decline in web traffic due to AI updates. Get practical insights to stay ahead in the evolving world of digital marketing.

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INSIGHT

Commands Over Questions

LLM search handles multi-step tasks and is shifting queries from questions to commands.
This makes action-oriented keywords more valuable than pure informational keywords.

ADVICE

Map Customer Tasks To Keywords

Map every customer task your product solves and target keywords representing those use cases.
Create pages specifically for those action-driven use cases to capture high-intent searchers.

ADVICE

Filter For Action Verbs

Filter competitor keywords for action verbs like make, track, create, generate to find bottom-of-funnel intent.
Prioritize those over 'how to' or informational question keywords for conversions.

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E795: LLM Search is making action keywords a necessity. SEOs who neglect this are going to lose.

I break down the shift from informational queries to action-based commands - and why this change is critical for your SEO strategy. You’ll learn how to map customer tasks into bottom-of-funnel keywords, why AI is cannibalizing top-of-funnel traffic, and the simple frameworks you can use to stay ahead in the AI era of search.

You’ll get: - How to map customer tasks into action-driven keywords - Why “make, track, create, generate” beats “how to” in today’s search landscape - How AI is cannibalizing informational content clicks—and what to do about it - A simple AI + Google Sheets workflow for uncovering high-converting, bottom-of-funnel keywords - How 75% of AI prompts are commands, not questions

This is all about Compact Keywords, action mapping, and optimizing for conversions in the AI era. If you want to rank higher and actually drive results, this one’s for you.

⭐️ What We Actually Know About Optimizing for LLM Search - https://ahrefs.com/blog/llm-search/

⭐️ SEO: Down the Funnel - https://edwardsturm.com/articles/seo-down-the-funnel/

⭐️ How We Spotted a $15K/Month Keyword Opportunity Using AI in Google Sheets - https://www.youtube.com/watch?v=9-Fof8XVeIQ&lc=UgwJnwtjSIfPT4oIotF4AaABAg

⭐️ Every content site I can think of has been obliterated - https://www.reddit.com/r/SEO/comments/1bq1p4x/every_content_site_i_can_think_of_has_been/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Ahrefs on LLM Search 00:29 Upcoming Podcast Guests 00:54 Optimizing Content for Commands 01:31 Action Mapping and Keyword Strategies 04:24 Using AI for Keyword Research 06:39 Converting Keywords 08:23 Impact of Google's Updates on Content Sites

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #generativeengineoptimization #growthhacking #digitalmarketing