Mike Simonsen, an industry expert provides insights on the future of the industry. The podcast discusses the recent verdict in a lawsuit, potential insolvency of entities involved, lack of mainstream press coverage, and the financial implications of a settlement. Other topics include issues in the real estate market, settlement decisions, implications of an injunction, impact of recent news on Zillow, and preparing for copycat losses.
The verdict will likely lead to a shift in buyer agent compensation from a percentage-based model to an hourly or flat rate structure, offering more options and potentially greater value for buyers.
Buyers may face additional costs and financial burdens as they would now have to directly pay the buyer agent's commission, prompting the need for alternatives like real estate attorneys or lower hourly rate buyer agents.
The disruption caused by the verdict could reshape the technology landscape in real estate, favoring companies less reliant on buyer leads and potentially leading to the emergence of new players in the market.
Deep dives
Unintended Consequences for Consumers
The verdict and subsequent changes in the industry may have unintended consequences for consumers. While the potential savings on buyer commissions may seem appealing, it could also result in challenges in finding qualified buyer's agents. Without a designated buyer's agent, consumers may struggle to navigate the vast number of listings and information available, causing frustration and confusion in the home buying process. Additionally, if the technology infrastructure splinters and there are multiple sources for listings, it could further complicate the search and lead to a fragmented experience for consumers.
Changes in Realtor Membership
The impact on Realtor membership will be significant. With the potential for high settlement amounts and mounting legal fees, many real estate brokerages, franchises, and MLSs may struggle financially. This could prompt them to explore alternatives, such as MLS-only memberships, to mitigate costs. However, unraveling association bylaws and restructuring memberships poses its own set of challenges. As a result, we may see a decline in Realtor membership and the emergence of alternative trade organizations or MLSs that offer non-Realtor memberships.
Rise of Hourly-Based Buyer Agents
One possible consequence of the verdict could be an increase in hourly-based buyer agents. Without traditional commission-based compensation, some buyer agents may explore alternative fee structures. This could result in a shift towards hourly fees, where agents charge clients based on the time spent assisting them with their home purchase. While this may work well for some clients, it would require careful consideration of the value provided by buyer agents and potential challenges with affordability for consumers.
Disruption in the Tech Landscape
The disruption caused by the verdict could also have consequences for the technology landscape in real estate. Companies like CoStar, which relies less on buyer leads and more on seller-paid advertising, may see a boost in their business model. Conversely, companies that heavily rely on buyer leads, like Zillow, may face challenges if buyer agent compensation becomes more regulated. This could reshape the technology landscape, with new players emerging and existing companies needing to adapt to the changing dynamics of the market.
The Impact on Buyer Agent Representation and Compensation
The podcast discusses the potential impact of the recent verdict on buyer agent representation and compensation. One main idea is that buyer agent commissions may shift from a percentage-based model to an hourly or flat rate structure. This would allow buyers to pay for the time and assistance provided by buyer agents, without the incentive for agents to push for higher-priced homes. The podcast suggests that this alternative compensation model could be more attractive to buyers and may lead to a greater number of buyer agents offering their services at an hourly rate.
The Potential Challenges and Consequences for Buyers
The podcast also explores the potential challenges and consequences for buyers in the wake of the verdict. One key point is that buyers may face additional costs and financial burdens, as they would now have to directly pay the buyer agent's commission. This could make buying a home more difficult, particularly for first-time buyers with limited funds. The podcast suggests that buyers may seek alternatives, such as hiring a real estate attorney for specific tasks or seeking the guidance of a buyer agent at a lower hourly rate. Another possibility is that sellers may offer credits to buyers to compensate for the buyer agent's fee, although this could have its own implications. Overall, the podcast emphasizes the need for further examination of the potential impacts and the importance of finding a balance between fair compensation for buyer agents and affordability for buyers.
Lots to unpack in this very special episode of Industry Relations. The Burnett/Sitzer commission lawsuit verdict is in! Rob and Greg share their initial reactions on the $1.785B in damages, what this means for the industry, copycat lawsuits and more in this recorded livestream. They answer viewers' questions and are joined by Mike Simonsen from Altos Research to provide some of his insights on what will likely happen next for the industry.
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