Why Boring SEO outperforms quick-win tactics by 300%

Nov 4, 2025

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What does it really take to scale a business to seven figures using only SEO, without spending a dime on ads? In this episode of Predictable B2B Success, Vinay Koshy sits down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the realities behind sustainable, conversion-focused content strategies that actually work. Is SEO just digital wizardry, or is it all about trust, patience, and playing the long game?

Steven Schneider shares his journey from managing 40 blogs to running a high-performing agency, emphasizing the importance of building credibility in a world where promises of overnight SEO results have fostered widespread skepticism. Discover why Trio SEO insists on “boring” best practices, how high-intent content can transform business outcomes, and why being able to say “no” to the wrong clients is crucial.

Curious about the impact of AI on content creation, ranking strategies, or the overlooked power of podcasts in B2B? This episode is packed with insider insights and actionable approaches, plus honest advice for anyone frustrated with SEO’s reputation for unpredictability. Join us, and rethink what it takes to win predictable, scalable results through search.

Some topics we explore in this episode include:

Building Trust in the SEO Industry – Overcoming skepticism and client concerns from past agency experiences.
Delegation and Operational Systems – The importance of systemizing and delegating to scale a business.
High-Intent Content for Conversions – Focusing on bottom-of-funnel content that turns readers into buyers.
Role of AI and Human Writers – Using AI as a tool, but prioritizing conversational, human-written content.
Keyword Research and Funnel Alignment – A structured process for discovering and prioritizing keywords by intent.
Adapting to Search Engine & AI Trends – How changes in Google and AI influence SEO strategies.
Content Beyond Traffic: Conversation & Education – Using content to educate and fuel industry discussions.
Adhering to Client Brand Guidelines – Customizing content to fit each client’s brand and goals.
Ensuring Quality and Consistency – Processes and team structure to maintain high standards.
Focusing on Long-Term SEO Results – Emphasizing patience and realistic expectations for sustainable growth.
And much, much more...