Jon Carter, CEO and Founder of Prado: $5.7 Million Raised to Improve Fresh Food Accessibility Nationwide

In today's episode of Category Visionaries, we speak with Jon Carter, CEO and Founder of Prado, an e-commerce operating platform that's raised $5.7 Million in funding, about the challenges of chasing efficiency in the meal-plan industry, and how data can help transform the space. With a one-stop software solution covering everything from web hosting and customer fulfilment to automation for kitchen operations, Prado powers-up the entire backend of a meal delivery business.

We also speak about Jon’s career background between contemporary health issues and the online catering sector, Prado’s initial focus on meal-prep firms and expanding across the industry, the importance of customer pain points and the intersection of meal plans and meaningful health outcomes.

Topics Discussed:

• Prado’s origin story and the challenges confronting contemporary food service firms dealing with perishable products and complex logistics
• The personal experience which led Jon to focus on the intersection of health, food-prep and technology
• Jon’s vision of outsourcing nutrition to a trusted third partner, and Prado claiming their ‘share of stomach’
• How an initial focus specifically on meal-prep firms expanded into  sector-wide support for firms across the catering sector
• Why Prado keeps their focus on real-world pain points rather than creating categories for their clients

Favorite book:

The Practice of Groundedness: A Transformative Path to Success That Feeds--Not Crushes--Your Soul