This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/bax7FJPrcgw

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Introduction and Soft Launch Sonar

01:20 Dark and Dark Mobile

05:01 Dot Dot Blast

06:17 Coin Pusher Adventures

08:21 RoomScapes

10:05 Octopus Feast

11:57 Subway Surfers City

16:20 Tavern Legend

18:02 Chinese Games and Dinner

19:02 Creating a New 4x Genre: Whiteout Survival

21:41 Chinese Companies Dominating the Casual Market

25:51 Chinese Companies Coping with Each Other in the Forex Genre

29:31 Empires and Magic: A Forex Game with Empires and Puzzles Core

33:26 Bacon's Revenge: Reordering Weapons and Merging in a Roguelite RPG Tower Defense

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Soft launch games offer a glimpse into upcoming releases and allow for testing and feedback.

Different game genres, such as line puzzles, coin pushers, and room renovation, are popular in soft launch.

Cross-promotion and meta-game features are strategies used by game developers to increase engagement and monetization.

The success of a game in soft launch can be influenced by its unique gameplay mechanics and appealing themes.

Soft launch games often undergo iterations and updates based on user feedback and market trends. Soft-launched games from Chinese developers dominate the conversation.

Common themes include variations of the 4X genre, merge and match mechanics, tower defense gameplay, and rogue-lite RPG elements.

Successful mobile mechanics are often taken from popular Steam games

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Please share feedback and comments - matej@lancaric.me

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Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Lewis Ryan | UTMB | Ultra Running | Brewser