The Nowhere Office Why "Mixternal Communications" is in the mix at work with Ethan McCarty of Integral
Jun 6, 2025
Ethan McCarty, CEO and Founder of Integral, shares his insights on the evolving landscape of employee communication. He discusses the pivotal role of frontline managers in performance and why Gen Z expresses the highest anxiety about AI in the workplace. Exploring the concept of 'mixternal communications', he emphasizes the importance of employee voice and emotional well-being in shaping company culture. McCarty also highlights the necessity for genuine engagement and the integration of AI that complements human creativity.
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Design Systems Of Engagement
- Large organizations must design scalable "systems of engagement" around shared identities and behaviors, not individual customization.
- Segment by roles, needs, and self-definitions to deliver relevant content and interactions at scale.
Measure Activation Not Just Survey Scores
- Traditional engagement surveys and metrics are aging and often miss real behaviors.
- Focus on activation and observable supportive behaviors that move the financial needle.
Founding Integral From An In-House Insight
- Ethan left in-house roles to start Integral after investors saw a market gap around employee experience.
- He argued that employees are a public under your roof and more trustworthy than paid media.