Second in Command: The Chief Behind the Chief with Cameron Herold
Ep. 400 - Savannah Bananas President, Jared Orton
Aug 6, 2024
Jared Orton, the President of the Savannah Bananas, revolutionizes baseball through his innovative concept of Banana Ball. He shares insights on creating unforgettable fan experiences that blend entertainment with authentic sports culture. Jared discusses the team's journey from low attendance to sold-out games, emphasizing the importance of fun and spontaneity. The conversation also touches on balancing rapid growth with company culture, and the potential for their unique model to reach international markets. It's a lively exploration of what modern sports can be!
53:15
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Quick takeaways
- Jared Orton emphasizes the transformative power of prioritizing fun and entertainment over traditional sports expectations to engage fans.
- The Savannah Bananas have successfully navigated growth by embracing creativity and exploring new markets while maintaining their unique culture.
Deep dives
Transforming the Baseball Experience
The Savannah Bananas redefine baseball by emphasizing fun and entertainment over traditional expectations. Jared Orton, the president of the team, aims for the organization to be recognized as the most enjoyable team in sports, akin to the Harlem Globetrotters. This transformation involves a new game format called Banana Ball, which includes unique rules such as fans catching foul balls for outs and a strict time limit, ensuring an action-packed two-hour experience. By focusing on creating a vibrant atmosphere and memorable events, the team has successfully transformed baseball, leading to sold-out games and a loyal fanbase.
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