How I Built This with Guy Raz UPPAbaby: Bob and Lauren Monahan
Mar 29, 2021
Bob and Lauren Monahan, co-founders of UPPAbaby, share their inspiring journey from product development to launching a thriving baby stroller brand. Bob discusses his background with iconic brands before pivoting to the stroller market, while Lauren reveals their innovative strategies to attract budget-conscious parents and engage dads. They recount their experiences navigating early challenges, especially during the 2008 financial crisis, and talk about leveraging celebrity endorsements to boost UPPAbaby's popularity. Their story blends entrepreneurship with personal milestones and a love for family.
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Hockey Connection
- Bob and Lauren met at Reebok's gym, bonding over hockey.
- Lauren later discovered Bob was the organizer of a hockey skate, leading to their first date.
Layoff Leads to Love
- Weeks after meeting Lauren, Bob was laid off from Reebok.
- This event ironically facilitated their relationship further, as he might have left the company otherwise.
Early Inventions
- Bob patented two ideas: built-in baby gates and the Easy Leaf Hauler.
- The Easy Leaf Hauler, a tarp for collecting leaves, is sold on Amazon but only breaks even.