The Town with Matthew Belloni Coachella and the Changing Music Festival Hierarchy
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Apr 11, 2025 Dave Brooks, Senior Director of Touring at Billboard, dives into the evolving landscape of music festivals with Matt. They dissect Coachella's recent struggles with ticket sales and affordability. Brooks shares insights on how festival economics are shifting and highlights rising festivals challenging the hierarchy. The conversation also touches on how artists are adapting their strategies, utilizing festivals for branding, and addressing the influence of nostalgia on audiences. Plus, they touch on changes in award recognition, including a potential stunt category at the Oscars.
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Coachella's Recent Struggles
- Coachella is struggling to sell out, surprising given its historical dominance.
- This might be due to several factors, including increased competition and high prices.
Coachella's Affordability Concerns
- 60% of Coachella tickets were bought using payment plans, suggesting affordability issues.
- This vulnerability to the economy contrasts with the festival's high-end image.
Coachella's Continued Importance
- Despite not selling out, Coachella remains a top festival for artists.
- It offers high payouts and cultural relevance, although its global dominance is challenged.