The Town with Matthew Belloni
Coachella and the Changing Music Festival Hierarchy
Apr 11, 2025
Dave Brooks, Senior Director of Touring at Billboard, dives into the evolving landscape of music festivals with Matt. They dissect Coachella's recent struggles with ticket sales and affordability. Brooks shares insights on how festival economics are shifting and highlights rising festivals challenging the hierarchy. The conversation also touches on how artists are adapting their strategies, utilizing festivals for branding, and addressing the influence of nostalgia on audiences. Plus, they touch on changes in award recognition, including a potential stunt category at the Oscars.
33:28
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Quick takeaways
- Coachella remains culturally significant despite challenges such as market saturation and changes in artist performance preferences impacting attendance.
- The festival industry is evolving, with booking strategies focusing more on branding and fan engagement rather than just financial profits.
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