Here are the stats for our secret shopping this year!

Dec 31, 2025

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Are you following up enough with the couples who already reached out to you? What could your business be missing out on if you only reply once—or not at all? In this episode, I break down the latest secret shopping stats, what they reveal about wedding businesses, and how simple tweaks—like ending your emails with a single question or not overloading messages with attachments—can make all the difference in response rates and bookings. If your biggest opportunity is working with leads who haven’t said no, are you really maximizing it?

Listen to this new 11-minute episode for actionable insights on raising your follow-up game and rethinking how you reply, so you can turn more interested couples into happy clients.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

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