InTransition #151: The role of video in government marketing, w/ Shootsta CEO Mike Pritchett

On the podcast this week we talk to Mike Pritchett, CEO and co-founder of Shootsta, a video production agency in Sydney. Designed to empower brands and agencies to produce high-quality video, Shootsta supplies clients with an all-in-one visual studio in a single hard case and offers a 24-hour turnover.

Understanding the importance of delivering consistent and timely content, Mike shares with David the value of video production in 2018 and the power it has to connect brands with their audience.

With humble beginnings in Sydney, Shootsta is slowly taking over the world with a presence in Southeast Asia, North America and Europe. It’s no secret anymore that video is the future of marketing and Shootsta has taken a complex idea and simplified it. Learn more!

Discussed in this episode:

• What is Shootsta and why is it important
• The future of video production
• The role of video to connect brands and agencies with their audience
• While attention spans get smaller, video can only become more influential
• Reasons to consider introducing video production to your media/publishing team

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