278: Your New Growth Mantra: Follow the Customer - with Jon Darbyshire

Aug 22, 2023

Jon Darbyshire, Co-Founder and CEO of SmartSuite, discusses his mantra: "Follow the Customer," emphasizing its role in making strategic decisions. He explores the transformative power of no-code solutions and the importance of engaging millennials and Gen Z through tailored user interface designs. Jon highlights how AI enhances content creation and data analytics, improving understanding of customer needs. Lastly, he shares insights on educating the market about automation and the significance of customer-centric product development for sustainable growth.

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Intro

00:00 • 2min

Empowering Business with No-Code Solutions

02:19 • 5min

Educating the Market on Automation and Data Integration

07:10 • 2min

Innovative Market Strategies

08:41 • 12min

The Importance of Customer-Centric Product Development

21:01 • 3min

EPISODE SUMMARY

In the software world, we often find ourselves grappling with a multitude of decisions. Should we take this path or that one? But what if there was a way to consistently make the right decisions? Enter Jon Darbyshire, Co-Founder, and CEO of SmartSuite. SmartSuite is a platform that streamlines business processes and workflow automation. I had the pleasure of sitting down with Jon to discuss the secrets behind their rapid growth and his powerful mantra: “Follow the Customer”.

Jon takes us on a journey through his meticulous process of deciphering precisely what the market craves and what will resonate with them. He shares insights into how to create products that customers will adore and how to market them effectively with Host and B2B SaaS Sales Coach, Matt Wolach.

PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 278, "Your New Growth Mantra: Follow the Customer - with Jon Darbyshire"

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Jon Darbyshire, Co-Founder & CEO at SmartSuite

TOP TIPS FROM THIS EPISODE

Follow the Customer: Understanding Needs Through Active Engagement
Leverage AI for Content Creation: Boosting Efficiency and Productivity
Utilize AI for Data Analytics: Transforming Data into Insights

EPISODE HIGHLIGHTS

Influencer Partnerships: Leveraging Industry Experts
User Interface for Millenials and Gen Z: Meeting the Digital Natives Needs

TOP QUOTES

Jon Darbyshire

[07:34] "People can sense in the first 30 to 60 seconds what the product does."

[21:10] "Follow the customer. Understand that customers can help you, as an entrepreneur, know exactly what to build and why."

Matt Wolach

[10:59] "The fact that you looked at who were the actual end users, you talked to them, you sat down, you saw the interaction that they had with the product, I think that's so smart."

[12:33] "I recommend recording your demos, you can go back and see how the interaction went. Especially if things don't go well, you can go back and find out what you said that maybe lost them.”

LEARN MORE

To learn more about SmartSuite, visit: https://www.smartsuite.com/

You can also find Jon Darbyshire on LinkedIn at: https://www.linkedin.com/in/jondarbyshire/

Get even more tips by following Matt elsewhere: