TED Talks Daily The rise of virtual humans — and what they mean for the future | Sara Giusto
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Sep 17, 2024 
Sara Giusto, a talent manager for virtual influencers like the CGI character Imma, dives into the fascinating world of virtual humans. She discusses their growing presence on social media and the complexities of authenticity in a digital age. The conversation highlights Imma's reflection of societal issues and her connection with young audiences. Giusto also explores how technology can cultivate genuine emotional ties, prompting a more hopeful view of human interactions with virtual beings.
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Imma's Activities
- Sara Giusto manages Imma, a virtual human influencer active on social media.
- Imma participates in real-world activities like attending fashion shows and advocating for social issues.
Gen Z and Virtual Influencers
- Gen Z doesn't differentiate much between real and virtual influencers online.
- They form connections with both, blurring the lines of reality in the digital sphere.
Giusto's Personal Connection
- Giusto, an artist, found working with virtual humans meaningful and revolutionary.
- She views this technology as personal, unlike previous tech like Siri, which lacked emotional depth.