This Week in Startups
Oura CEO Tom Hale on Hardware-as-a-Service, navigating ZIRP, journey to CEO & more! | E1812
Sep 19, 2023
Tom Hale, CEO of Oura, shares his journey through leadership and the evolution of health technology. He dives into the significance of subscription models in innovating user experiences while scaling a hardware business. Hale discusses navigating challenges in a zero interest rate environment and the importance of fostering customer loyalty with consistent value delivery. Additionally, he highlights Oura’s advanced health tracking features and the transformative impact of sleep on well-being, making a case for integrating personalized health data for better lifestyles.
01:09:16
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Quick takeaways
- Integration of Aura ring with Natural Cycles provides non-hormonal contraceptive option for family planning.
- Quality sleep is a powerful and free drug that positively impacts overall health and well-being.
Deep dives
Integration with Natural Cycles
The podcast episode discusses the integration of the Aura ring with an FDA-cleared digital contraceptive called Natural Cycles. The ring tracks the user's temperature overnight and relays this data to the Natural Cycles app. The app analyzes the temperature data and informs the user about their fertility status, helping with family planning. This integration solves a significant pain point for young women who don't want to rely on hormonal contraception and want to listen to their bodies. The powerful combination of the Aura ring and Natural Cycles has attracted passionate users who appreciate the product's value.
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