Social Media Marketing Talk Show TikTok Updates: Smart Split, Text-to-Video, Advertiser Requirements, and More
Nov 17, 2025
Dive into the latest TikTok features like SmartSplit, which auto-clips long videos for quick sharing. Discover how bulletin boards can enhance engagement with follower notifications and moderation tools. Explore the innovative text-to-video feature that creates videos from written prompts and see how AI tools are revolutionizing content creation. Don’t miss the shift in TikTok ads policies requiring advertisers to use verified profiles starting in 2026!
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Reactive Versus Visionary Marketers
- Jerry contrasts 'reactive' marketers seeking quick fixes with 'visionary' marketers building adaptable systems.
- He frames Social Media Marketing World as the place visionary marketers go to transform their strategies.
Bulletin Boards Deliver Direct Updates
- TikTok launched bulletin boards, a broadcast-channel style feature that sends push notifications to followers.
- It currently requires accounts with at least 50,000 followers and includes muting, blocking, and reporting tools.
Promote Your Bulletin Board Early
- Show the bulletin board on your profile and publish a few kickoff videos to build early engagement.
- Early adopters gain visibility because new features receive higher priority in feeds.