A look at how advertising portrays men – and how to fix it

Alejandro Fieccone leads brand strategy for Dove Men+Care at Unilever, while Gary J. Nix is the chief strategist behind Brandarchist. They dive into the crisis of masculinity and how advertising can reshape perceptions. Topics include the need for brands to break away from outdated masculine stereotypes and the importance of inclusivity in marketing. They also discuss the impact of social media on young boys' views of masculinity and the challenge brands face in maintaining authenticity in their messaging.