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#86 - The Only Real Way To Know Is To Talk To People - Asia Orangio (CEO, DemandMaven)
Dec 20, 2024
Asia Orangio, CEO of DemandMaven, shares her journey from marketer to founder, emphasizing a data-driven yet empathetic approach to growth. She discusses common mistakes that SaaS founders make and the importance of understanding customer insights. The conversation delves into the pitfalls of corporate growth strategies, the challenges of freemium models for bootstrap founders, and the necessity of merging quantitative data with human insights. Asia also highlights the iterative nature of effective growth strategies, encouraging a holistic view of business development.
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Quick takeaways
- Asia Orangio emphasizes the importance of combining data analytics with empathy to drive sustainable growth in SaaS companies.
- She highlights 'troubleshooting growth' as a comprehensive strategy that includes activation, retention, and operational efficiency beyond just marketing.
Deep dives
Asia Orangio's Unique Approach to Growth Strategy
Asia Orangio, the founder of DemandMaven, emphasizes a data-driven yet empathetic strategy for helping SaaS companies grow. Her approach transcends conventional stages of company development, focusing instead on shared fundamental problems that companies face at all sizes, from startups to billion-dollar enterprises. By concentrating on troubleshooting growth and developing effective go-to-market strategies, DemandMaven aims to address the same core issues across the spectrum of business scales. This perspective enables the firm to provide valuable insights and support regardless of where a company stands in its growth journey.
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