Beauty Special | Getting to know CeraVe with Tom Allison

Jun 8, 2021

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This episode is brought to you in collaboration with CeraVe.

In this beauty special, we’re going to hear the story of CeraVe from its co-founder and Senior Vice President of Global Professional Marketing, Tom Allison.

CeraVe is the US skincare brand that has achieved cult status in the States and now, here in the UK. What makes it so special is something we’re going to unpick with Tom in this episode, but for me, the fact it’s developed with dermatologists goes a long way to explain, not only its cult status but the reason it’s known for being such an efficient and reliable range of products.

In this episode, Tom reveals where CeraVe started, and why helping people to achieve healthy skin with efficient and proven ingredients has always been at the brand’s core.

Tom also explains why working with dermatologists is such a vital element of the brand’s story, so much so they even say it in the logo, and we also venture into the challenges and hurdles CeraVe had to overcome in order to get to where it is today. When you start off on the bottom shelf in the pharmacy, it takes a lot to get up to eye level…

We also take a deep dive into the ceramide formula that’s the beating heart of every CeraVe product and why it’s such a crucial component, not just in the lotions and creams, but also for overall skin health - and how it’ll make your skin feel.

Tom also walks us through making CeraVe so accessible via communication, application and cost.

if you’re keen to find the CeraVe range you can find it in-store at Boots and also online at boots.com.

Follow CeraVe on Instagram at @cerave and @ceraveuki

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