The Graham Cochrane Show Authenticity Is the New Currency (Not Attention) — With Myron Golden
30 snips
Aug 12, 2025 Myron Golden, an entrepreneur and mentor renowned for his skills in audience building and sales, shares his insights on authenticity in today’s digital landscape. He emphasizes that authenticity is the new currency for success, especially in the age of AI. Discussion highlights include the power of long-form content on platforms like YouTube and the importance of effective storytelling. Myron also delves into the delicate balance between free and paid content, urging entrepreneurs to focus on genuine engagement and understanding client needs.
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Audience Makes Everything Possible
- Without an audience nothing is possible in business.
- Graham Cochrane says building an audience enabled his millions without ads.
Brand Is The Rocket Engine
- Myron says branding is the rocket engine that multiplies marketing and sales.
- A brand is a name that reminds you of a story, he explains.
Authenticity Beats Attention
- Myron warns authenticity will become the new currency amid AI cloning.
- He urges people to prove they are the real person, not an AI clone.
