How Purpose-Driven Leadership Transforms Your Business from NielsenIQ’s Tracey Massey

In this episode, we talk to Tracey Massey, former President of Mars Pet Food and current COO of NielsenIQ, about the power of purpose-driven leadership. Tracey shares her experience in aligning business strategy with a strong sense of purpose, revealing how this approach led to remarkable growth at Mars Pet Food. Now, she discusses her new role at NielsenIQ and explores the rise of conscious consumerism—where consumers prioritize ethical brands and sustainable practices in their purchasing decisions. Discover why purpose matters in today’s marketplace and how businesses can thrive by staying true to their values.

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For transcripts and show notes, please go to: https://www.theconsciouscapitalists.com

This show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.

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- Timothy & Raj

Time Stamps

00:00 Introduction to Conscious Capitalism

00:52 Meet Tracy Massey: A Leader with Purpose

02:36 The Mars Pet Food Journey: Purpose in Action

06:12 Expanding Horizons: From Pet Food to Veterinary Care

08:34 Transition to Nielsen IQ: Data-Driven Leadership

12:04 Understanding Conscious Consumerism

14:36 The Rise of Conscious Consumerism

15:34 Packaging and Messaging: The Key to Consumer Trust

17:31 The Role of Data in Social Responsibility

20:54 Navigating Political and Consumer Expectations

21:39 Global Consumer Insights

22:34 Conscious Leadership Journey

25:46 Mars Leadership Development Program

30:08 Creating Psychological Safety

33:15 Empowering Women Leaders

40:20 Diversity and Inclusion in the Workplace

40:32 Closing Remarks and Future Events