The Conscious Capitalists

What happens when a global brand famous for saving the planet from itself decides to challenge the very DNA of corporate leadership?In this first episode of The Conscious Capitalists’ Summer Series, hosts Timothy Henry and Kate Adams speak with Charles Conn, Chair of Patagonia, co-founder of Monograph, and former senior partner at McKinsey. Together, they explore how conscious enterprises can thrive in a world of radical uncertainty — from geopolitical shocks to disruptive technologies — by rethinking the way leadership works.Charles takes us inside Patagonia’s approach to leading with purpose, agility, and trust, showing why the old top-down, control-heavy playbook is no longer fit for a future that demands resilience, innovation, and courage. From breaking hierarchies to empowering frontline teams, he reveals how to build organizations that adapt fast and stay true to their values.This is more than a conversation about business — it’s a blueprint for a new era of leadership. Charles shares stories and strategies from the boardroom to the trailhead, illustrating how authenticity, curiosity, and conscious capitalism can create lasting impact in both business and society.Listeners will gain insights into:Why traditional leadership models are collapsing — and what’s replacing themPatagonia’s trust-first culture and how it fuels innovationHow conscious capitalism drives agility in uncertain marketsThe role of curiosity in making better decisionsPractical ways to shift from hierarchical control to empowered teamsBalancing purpose with performance without losing momentumHow leaders can thrive — not just survive — in disruptive timesWhether you’re a CEO looking to future-proof your organization, a startup founder hungry for agile growth, or a leader seeking to balance profit with purpose, this episode offers a rare inside look at what it takes to lead consciously in the face of unprecedented change.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & KateTime Stamps02:02 Introduction to Summer Series00:45 Understanding Radical Uncertainty01:40 Introduction of Kate Adams02:34 The Future of Conscious Enterprise03:57 Introduction of Charles Conn06:17 Rethinking Business Strategy09:17 Organizational and Leadership Changes13:19 Patagonia's Approach to Purpose and Strategy21:08 Leading Through Disruption27:57 Decision Making and Purpose34:48 Leadership for the Future

What happens when a startup dares to disrupt Big Soap—and saves over 190 million plastic containers in the process?In this episode of The Conscious Capitalists, hosts Timothy Henry and Raj Sisodia speak with Brad Liski, co-founder and CEO of Tru Earth, the eco-cleaning company revolutionizing the industry with its ultra-sustainable laundry detergent sheets. Brad shares how a side-of-the-desk idea evolved into a $100M+ global brand by leaning into innovation, empathy, and a relentless drive for impact.Tru Earth isn’t just selling laundry sheets - they’re building a movement. From redefining success beyond profit, to pushing legacy giants like Unilever and P&G toward cleaner business models, Brad takes us inside the messy, courageous journey of creating a triple-bottom-line business that actually scales.You’ll also hear about Tru Earth’s Tru Giving Program, which has provided clean laundry to over 10 million people facing hygiene poverty, and how the company has made social responsibility core to its DNA—even spending more on ESG than EBITDA.Listeners will gain insights into:How Tru Earth is disrupting the $100B cleaning industry with no plastic jugsWhy calling their customers changemakers is more than just brandingThe bold decision to evolve company values as they scaleBuilding a culture of risk-taking and psychological safetyBrad’s definition of a “critical cause” vs. a typical mission statementHow meditation and humility shape Brad’s conscious leadership approachLessons from rapid growth, failure, and staying agile in radical uncertaintyWhether you’re a purpose-driven founder, sustainability advocate, or future-minded leader, this episode is a raw, honest, and inspiring look at what it really takes to lead with values in a competitive world.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 – Welcome & Introduction02:10 – How Tru Earth Started: A Side Project That Took Off04:21 – Customers as Changemakers06:15 – Competing with Big Soap: From Rivalry to Collaboration08:42 – The Hidden Dangers of Knockoffs & Greenwashing10:29 – Whose Responsibility Is Sustainability?13:22 – Innovating Beyond the Knockoffs15:37 – The Tru Giving Program: Scaling Through Impact20:11 – Purpose vs. Critical Cause22:26 – Evolving Core Values for a Scaling Team27:57 – Marketing to Changemakers, Not Just Consumers31:50 – Expanding the Stakeholder View34:10 – Brad’s Leadership Philosophy: Be Humble, Be Kind, Get the Work Done36:31 – Building in Radical Uncertainty41:57 – Empowerment, Trust & Risk-Taking in Leadership44:12 – Mistakes, Shiny Objects & Global Expansion Lessons46:14 – The Right Investors Make All the Difference48:41 – Brad’s Top 3 Lessons as a Conscious CEO51:23 – Meditation, Resilience & Self-Care as a Founder54:32 – Brad’s Book: Clear the Mind for Success57:00 – Rapid Fire: Books, Mantras, and the Chore He Loves59:19 – What Else Should We Clean Off the Planet?1:00:58 – Advice to His Younger Entrepreneurial Self1:02:00 – Closing Thoughts & Reflections

Check out an episode from earlier this year with Shawn Nelson from Lovesac!What if your wild idea turned into a $700 million business? In this episode, LoveSac founder and CEO Shawn Nelson shares how he went from building bean bags in his parents’ basement to winning Richard Branson’s Rebel Billionaire, and scaling an industry-disrupting furniture brand rooted in sustainability.Shawn opens up about the pivotal moments - near-failures, bold pivots, and the breakthrough behind his "Designed for Life" philosophy that's challenging throwaway culture and reshaping how we think about conscious consumption.Whether you're a founder, impact-driven entrepreneur, or believer in conscious capitalism, you’ll walk away inspired by Shawn’s raw insights on purpose-driven leadership, long-term thinking, and building a company that actually makes a difference.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction and Early Struggles00:36 Welcome to the Conscious Capitalists00:58 Meet Shawn Nelson, CEO of Lovesac03:01 The Origin Story of Lovesac06:27 Challenges and Triumphs14:50 The Branson Show Experience19:35 Failures and Lessons Learned23:00 Business Strategy and Conscious Capitalism32:05 The Journey of Self-Awareness34:21 Self-Awareness and Leadership37:27 Morning Routine and Meditation39:44 Building a Conscious Team42:28 Leadership Development and Culture46:47 Influential Books and Required Reading54:14 Public Company Challenges and Sustainability01:04:29 Final Thoughts and Reflections

What if every shipment your company made helped change the world?In this powerful episode of The Conscious Capitalists, hosts Timothy Henry and Raj Sisodia sit down with Enrique Alvarez, Managing Director of Vector Global Logistics, to explore how one logistics company is redefining what it means to lead with purpose—while transforming the supply chain industry from the inside out.From the aftermath of the global financial crisis to becoming a certified B Corp, Enrique shares how Vector built a results-only work culture that balances radical transparency, entrepreneurial autonomy, and social impact. At Vector, performance is measured by outcomes—not hours—and every shipment coordinated contributes directly to a charitable cause.Enrique also dives into the values-driven decisions that shaped Vector’s evolution: implementing cell-based teams for flexibility and ownership, sharing pay and performance metrics to build trust, and hiring based on character and shared purpose—not just resumes.This episode offers a real-world blueprint for how businesses can scale, innovate, and do good—all at the same time.Listeners will gain insights into:How Vector created a results-only work environment inspired by Why Work SucksWhy every shipment equals impact through built-in charitable givingThe power of a cell-based structure for agility, ownership, and entrepreneurial freedomHow transparent pay and metrics build accountability and trustWhat it means to hire consciously and nurture purpose-driven teamsWhy sustainability in logistics is not just a trend—but a business imperativeHow becoming a B Corp and engaging with Conscious Capitalism shaped Vector’s growthThe leadership lessons and personal values that continue to guide Enrique’s mission**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction and Welcome00:22 Meet Enrique Alvarez02:14 Changing the World Through Supply Chain Operations03:26 Vector Global Logistics' Unique Culture05:28 Inspiration and Early Challenges09:59 Purpose-Driven Business Model12:49 Cell Structure and Entrepreneurial Spirit20:13 Radical Transparency and Hiring Process25:53 Becoming a B Corp and Giving Back31:47 Challenges of Growing a Business32:20 Financial Strategies and Capital Raising33:45 Sustainability Initiatives36:01 Industry Leadership and Networking37:40 Personal Values and Influences39:39 The Role of Education in Entrepreneurship41:36 Developing Conscious Leadership43:44 Personal Growth and Hobbies48:01 Podcasting and Final Thoughts

What if scaling your business didn’t mean sacrificing your values?In this powerful episode of The Conscious Capitalists, hosts Timothy Henry and Raj Sisodia sit down with Melanie Dulbecco, the trailblazing CEO who led Torani from a small, family-owned syrup maker to a global flavor powerhouse—while keeping people, purpose, and culture at the heart of everything.Over her 34 years as CEO, Melanie redefined what it means to lead with intention. From embedding purpose into the company’s DNA to pioneering people-first practices like employee ownership, strategic learning journeys, and ethical supply chains, her approach shows how conscious leadership creates lasting impact—for both business and society.Melanie also opens up about the early life experiences that shaped her leadership style and the emotional rewards of growing a company where people genuinely love to work.Listeners will gain insights into:How Torani scaled from a small family business to a global company while staying rooted in its valuesThe role of purpose-driven culture in business longevity and innovationWhat “automate and elevate” looks like in a modern workplaceHow investing in people fuels both retention and performanceBuilding resilient supplier and community relationshipsUsing strategic learning journeys to cultivate leadership across the companyWhy emotional fulfillment and business growth can go hand-in-hand**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction and Personal Reflections00:59 Welcome to The Conscious Capitalists01:41 Introducing Melanie Delco03:00 Melanie's Journey with Torani04:32 Early Challenges and Growth Strategies07:23 Building a Resilient Company Culture10:08 Leadership Evolution and Milestones15:39 Purpose and Value Creation31:01 Transformation as a Team Sport33:13 Reflecting on the Cafe Era33:33 Embracing the Learning Journey34:07 Adopting New Strategies35:30 Commitment to Community36:54 The Big Move: Challenges and Decisions38:33 Navigating the COVID-19 Move39:15 Valuing Intangible Assets43:31 Supplier Relationships and Mutual Success46:27 Entering the Experience Era

What happens when an organization removes all managers—and proves that freedom and accountability can thrive together? In this episode of The Conscious Capitalists, hosts Timothy Henry and Raj Sisodia sit down with Doug Kirkpatrick, founding financial controller at Morningstar—the world’s largest tomato processor—and a leading voice in the global movement for organizational self-management.Doug shares how Morningstar eliminated traditional hierarchies to build a self-managed system rooted in clarity, trust, and purpose. Drawing from his early experience that ignited a lifelong questioning of authority, Doug walks us through the foundational principles that continue to guide Morningstar’s success—from dynamic budgeting to emergent leadership and personal responsibility.As self-management principles spread across industries and sectors, Doug reflects on the broader potential of this approach to not only transform how organizations operate—but to reshape how we live, lead, and relate to one another. His insights reveal how empathy, courage, and radical trust can redefine capitalism for the better.Listeners will gain insights into:How Morningstar functions without bosses or traditional hierarchyThe first-grade moment that inspired Doug’s journey toward self-managementThe mechanics of dynamic budgeting and decentralized decision-makingWhy empathy and natural leadership are essential in self-managed teamsHow self-management fosters agility, resilience, and innovationThe personal and societal impact of values-based, self-led systems**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction and Welcome00:42 Introducing Doug Kirkpatrick02:15 Doug's First Grade Story04:10 Morningstar and Self-Management Principles07:27 Implementing Self-Management at Morningstar09:22 Financial Management in a Self-Managed Enterprise17:05 The Role of Leadership and Natural Leadership20:47 Hiring and Empowerment in a Self-Managed Organization24:55 Commitments and Colleague Letters of Understanding31:39 Intensive Onboarding and Continuous Development33:06 Innovative Organizational Models34:23 Exploring Holacracy and Simple Rules37:14 Impact of Self-Management Beyond Work40:13 Morningstar's Resilience During COVID-1943:05 Handling Business Challenges and Legal Issues45:21 Self-Management and Conscious Capitalism50:40 Leadership and Empathy in Self-Management59:17 Rapid Fire Questions and Closing Thoughts

What happens when a business puts purpose before profit—and proves that the two can grow together? In this episode of The Conscious Capitalists, hosts Timothy Henry and Raj Sisodia sit down with Tim Eaves, co-founder and CEO of Quad Pack, a global beauty packaging company redefining industry norms through radical collaboration, sustainability, and conscious leadership.Tim shares how Quad Pack grew from a small packaging operation in 2003 to a B Corp-certified global manufacturer, all while holding fast to a mission of doing business differently. From fostering industry-wide cooperation to driving forward eco-innovation and launching the Quad Pack Foundation for community impact, Tim’s approach illustrates how values-led leadership can drive resilience and growth—even in the face of disruption.Listeners will gain insights into:What it takes to scale a business with purposeHow Quad Pack embraced sustainable packaging innovationThe importance of collaboration over competition in traditional industriesHow companies can stay resilient during crises like natural disastersEmpowering the next generation through mentorship and education initiativesWhether you’re an entrepreneur, corporate leader, or simply curious about how capitalism can evolve, this episode is a masterclass in leading with integrity and intention.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction and Greetings00:33 Meet Tim Eves: A Journey in Beauty Packaging01:37 The Quad Pack Story: Collaboration and Growth13:53 Sustainability and Innovation in Packaging18:54 Challenges and Triumphs: Stories of Resilience29:26 Human-Centric Business Approach29:49 Integrating Cultures in a Larger Organization34:23 The Journey to B Corp Certification42:43 Supporting Vulnerable Youth through Business49:01 Reflections on Conscious Leadership

What happens when you combine trust, tech, and a deep commitment to doing business the right way? You get Curtis Hite, CEO and Chairman of Improving, a software consulting company that’s turning heads—not just for their tech chops, but for how they treat people.In this episode of The Conscious Capitalists, Timothy Henry and Raj Sisodia chat with Curtis about his inspiring journey from the high-stakes world of Enron to becoming a champion of Conscious Capitalism. He shares how a few key moments—including a powerful Speed of Trust event and attending the Conscious Capitalism CEO Summit—changed the way he leads and lives.Curtis gets real about the need to change the game in tech, especially when it comes to creating more space for Hispanic, Black, and female professionals in an industry that desperately needs more diversity, equity, and inclusion. He talks about what it takes to build a business that people actually want to work for—think profit-sharing, transparency, and a big helping of trust.From surviving corporate chaos to learning how to lean into pain (yes, really), Curtis doesn’t hold back. He even shares his morning routine and the books that keep him grounded. This episode is packed with personal stories, powerful leadership lessons, and a refreshing dose of optimism for what capitalism can look like when it’s done consciously.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction to Improving's Mission00:50 Welcome to The Conscious Capitalists01:22 Introducing Curtis Hite02:49 Curtis Hite's Journey to Conscious Capitalism05:45 Implementing Conscious Capitalism at Improving09:21 Curtis Hite's Entrepreneurial Beginnings11:50 Using Negative Emotions for Growth16:20 Overcoming Business Challenges23:12 Trust and Leadership at Improving25:30 Stakeholder Philosophy and Community Engagement30:59 The Secret to Employee Engagement31:15 Balancing Freedom and Equality in Business32:15 Inspiration Over Obligation33:02 Spirituality in Leadership35:36 Celebrating and Elevating Capitalism39:35 The Role of Stakeholders43:08 Addressing Diversity and Inclusion46:15 Profit Sharing and Employee Ownership53:00 Preparing for Economic Uncertainty55:40 Rapid Fire Questions and Closing Remarks

For Sonya Gafsi-Oblisk, business has never just been about what's on the shelves—it’s about creating real connections, building trust, and staying true to a higher purpose. As Chief Merchandising and Marketing Officer at Whole Foods Market, Sonya brings a modern, customer-first perspective to one of the world’s most iconic conscious brands.In this episode, Sonya walks us through her career journey—from the high-energy environments of PepsiCo and Walmart to her leadership role at Whole Foods. She shares what it truly means to put customers—and the planet—at the center of every decision. From their unwavering commitment to quality standards to innovations like the Seafood Code of Conduct, Sonya offers an insider’s view into how purpose continues to guide the company's strategy and culture.We also explore how Whole Foods is evolving its digital experiences while staying rooted in its founding values, and what it takes to maintain a strong, authentic culture following the retirement of co-founder John Mackey. Throughout the conversation, Sonya reflects on Whole Foods’ larger mission: not just selling groceries, but nourishing people and the planet—and how that mission is more relevant than ever.If you’re curious about how a global brand can grow, innovate, and still lead with heart, Sonya’s story offers powerful lessons in what conscious leadership looks like in action.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction to Higher Purpose and Leadership Transition01:13 Meet Sonya: Whole Foods' Chief Merchandising and Marketing Officer02:48 Sonya's Journey and Marketing Philosophy05:33 Whole Foods' Commitment to Quality and Conscious Marketing33:41 Sustaining a Conscious Company34:30 Transition and Culture Nurturing36:41 Growing with Purpose Initiative39:54 Conscious Leadership Insights44:18 Whole Foods Foundation and Merchandising Strategy

Can a coffee company become a force for human dignity, equity, and global transformation?Bob and Michelle Fish of Biggby Coffee share how they turned a moment of internal reckoning into a bold reimagining of their entire business. What began as a thriving franchise built on smiles and slogans took a sharp turn when they realized that their “happy culture” lacked depth—and impact. That wake-up call led them to embrace conscious capitalism as a way of doing business with integrity. Bob and Michelle walk us through the evolution of their mission—from chasing growth to centering relationships, purpose, and long-term value for everyone in their ecosystem.They dive into the creation of their Farm Direct model, a powerful shift designed to eliminate exploitation in the coffee trade and connect more meaningfully with farmers on the ground. Along the way, they reflect on how their international perspectives helped shape a leadership style that honors both local communities and global interdependence.If you’re curious about what it truly means to lead with purpose, rewrite your company’s story, and stay accountable to every stakeholder along the way—this episode is for you.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction and Guest Overview01:51 The Journey to Conscious Capitalism04:27 Implementing Conscious Capitalism12:56 Challenges and Adaptations17:04 One Big Island in Space Initiative24:23 Big B's Coffee Journey25:46 Challenges in Coffee Production28:06 Connecting Consumers and Producers33:25 The Business Case for Ethical Coffee38:53 Personal Reflections and Rapid Fire Questions