145: The Unlikely Path of Percolate’s Founder

Percolate, a software company, has received north of $100M in funding. Not a number to be scoffed at. In this episode—a fairly atypical one—Noah Brier, the founder, recalls and examines the path he followed to get to this point. Noah started with a job at American Demographics, a now-defunct marketing and advertising magazine, moved into a copywriting position (despite not knowing what ‘copywriting’ was) at a familiar agency (Renegade LLC!), and wound his way through a few other roles and side projects, twists, turns, ups and downs before reaching the point he’s at today. Now, Percolate is making a name as a leading enterprise content marketing platform, and he can lay claim to a true wealth of experience. 

Noah’s journey is, in many ways, extraordinary. It follows unconventional routes, shows moments of peerless creative intuition and spark, and can ideally help guide each and every aspiring marketing leader out there. Listen in to hear about Noah’s entry into marketing, how he advises developing and managing your career, and how he approached starting his own, now massively successful, company. Being an entrepreneur isn’t easy, but Noah’s model can offer some insights into how it can happen. As he says, “you can’t go through the experience of being an entrepreneur and not make a bunch of mistakes. You just hope to make fewer of them the next time around.”